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RR Donnelley Showcases Dynamic, Data-Driven Solutions at the 2015 Direct Marketing Association Annual Event


Suite of Cross-Channel Product Solutions Create Personalized High-Impact Campaigns

CHICAGO, Sept. 29, 2015 (GLOBE NEWSWIRE) -- R. R. Donnelley & Sons Company (Nasdaq:RRD), a leader in providing multichannel communications, announced today that it will showcase its expansive portfolio of direct response communication products, services and solutions at &THEN, the Direct Marketing Association's annual event, October 4-6 at the Boston Convention Center in Boston, Mass. The &THEN event is designed to deliver the latest global marketing experiences for data-driven digital marketers. RR Donnelley will feature tools that help to improve customer engagement, increase customer loyalty and elevate direct response ROI.

"With today's always-connected consumer, brands need breakthrough campaigns that capture attention, encourage desired behavior and build new levels of customer loyalty," commented Dan Thornton, Senior Vice President of RR Donnelley Response Marketing Services. "Our broad suite of multichannel direct response solutions can help brands create the personalized, highly relevant communications that lead to meaningful customer experiences and better bottom lines."

RR Donnelley's interactive booth will highlight its suite of dynamic, cross-channel products along with its solutions that help brands create personalized, high-impact campaigns. From personalized direct mail, magazines and catalogs, to variable video emails and augmented reality, to in-store point-of-sale, RR Donnelley offers unique capabilities that synchronize and optimize communications across virtually every channel.

Also noteworthy, RR Donnelley will be showcasing its unique attendee credential solution for the &THEN event by embedding its CustomWave RFID technology into every custom-printed attendee badge. The marketing applications of this cutting-edge printed electronics technology and its distinctive production capabilities will be demonstrated in RR Donnelley's booth.

"This is an excellent opportunity to share RR Donnelley's extensive portfolio and demonstrate how we help create communications that are personal and relevant. We help our customers craft a precisely tailored experience that speaks directly to the individual," said Dan Knotts, RR Donnelley's Chief Operating Officer. "By managing data we create breakthrough communications for our customers, bringing pieces to life in new and unexpected ways. Our solutions unlock virtually limitless potential for our customers' direct response campaigns."

Visit Booth #221 and Kiosk #O10 in the &THEN Hub Zone to see a technology demonstration and learn more about RR Donnelley's solutions.

About RR Donnelley

RR Donnelley (Nasdaq:RRD) helps organizations communicate more effectively by working to create, manage, produce, distribute and process content on behalf of our customers. The company assists customers in developing and executing multichannel communication strategies that engage audiences, reduce costs, drive revenues and increase compliance. RR Donnelley's innovative technologies enhance digital and print communications to deliver integrated messages across multiple media to highly targeted audiences at optimal times for clients in virtually every private and public sector. Strategically located operations provide local service and responsiveness while leveraging the economic, geographic and technological advantages of a global organization.

For more information, and for RR Donnelley's Global Social Responsibility Report, visit the company's web site at

Use of Forward-Looking Statements

This news release may contain "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley's filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements.

Media Contact: Phyllis Burgee, Director Communications: Tel: +1 630-322-6093 E-mail:

Investor Contact: Dave Gardella, Senior Vice President Finance: Tel: +1 312-326-8155 E-mail:

Source: RR Donnelley

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