RRD Launches DigicomTM, a Streamlined eCommerce Solution for Retail Catalogs and Circulars


New solution makes it easy to integrate offline and online assets to create shopping opportunities across multiple digital channels

CHICAGO--(BUSINESS WIRE)-- R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of DigicomTM, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels. The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite to provide deep insights into engagement patterns and inform marketing decisions.

“We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced experience that drives deeper engagement,” said Todd Hatley, Senior Vice President, RRD Content and Creative Services. “Digicom not only increases customer engagement by providing enriched, digitally native features, but it also offers meaningful analytics to drive a better understanding of customer behavior, leading to actionable opportunities that increase engagement over time.”

Digicom can help you increase customer inquiries and online revenue through:

  • Superior Functionality: Direct links to product pages and multiple options to engage with additional content – all embedded in a device-agnostic, mobile platform
  • Real-Time Feedback: Digital insights include live access to Google Analytics data, post-campaign reporting, mouse-mapping and geographic engagement maps
  • Extended Reach: Social media retargeting options through Facebook and Google Ads

To learn more about Digicom, please visit ms.rrd.com/digicom.

About RRD

RRD is a leading global provider of multichannel business communications services and marketing solutions. With more than 50,000 customers and 43,000 employees across 34 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies.

For more information about RRD, please visit www.rrd.com.

Media Contact:
Affect for RRD
Mark LoCastro

Source: R.R. Donnelley & Sons Company